Lina Morel
Strategy & positioning
INDEPENDENT STUDIO · PARIS / WORLDWIDE
Close team.
Big thinking.
Senior strategists, creatives and growth specialists working as one team — from the first question to the final result.
core leads on every project
WHY SILLAGE / 01
Strategy should not stay in decks. Creative should know the business. Growth should strengthen the brand. Here, every discipline makes the decisions together.
OUR VISION / 01
From idea to impact.
Strategists, creatives, designers and growth specialists work in one loop. The people who shape the project stay to build, launch and improve it.
PRINCIPLES
How we work.
01
Clarity over volume
One sharp decision beats ten lukewarm directions.
02
Evidence over opinion
We test intuition against reality without lowering ambition.
03
Craft with a purpose
Every detail should improve understanding, trust or action.
04
Senior minds stay close
The people you meet are the people doing the work.
CORE TEAM
Four minds. One standard.
For each project, we add the right directors, photographers, developers, motion designers and sector specialists.
Noé Laurent
Creative direction
Inès Kader
Growth & media
Jules Perrin
Design & digital
SINCE 2019
Stay close. Think bigger.
2019
The beginning
A studio built around strategy and identity.
2021
One integrated team
Creative, digital and acquisition came together.
2024
European projects
New partnerships across France, Belgium, Switzerland and Spain.
2026
The same standard
Close enough to understand. Bold enough to move things forward.
BUILT TOGETHER
No spectators.
The best work needs honest conversations, quick decisions and real access to the people who know the business. We bring the method and outside view; you bring the ground truth.
“They challenge without making things complicated. Every decision felt clear and useful.” — Founder, Neroli Lab